What we found
How Durham sites are doing
Below 40
0
40 to 59
4
60 and up
4
Missing sitemap.xml
63%
Low format diversity
38%
Not using HTTPS
38%
11 AI crawlers blocked
25%
Heading hierarchy gaps
25%
City Report
Dentists in Durham: How They Score With AI
We checked 8 dentists across the Durham metro area. The average score was 60/100. Most of these sites are hard for ChatGPT and Google to read and trust. The biggest problem is missing sitemap.xml, followed by low format diversity.
Average score here
60/100
U.S. average
64.1
Sites AI trusts
50%
Why this matters
Why AI struggles to trust these sites
When someone asks ChatGPT or Google for a dentist in Durham, AI picks the business with the clearest pages, the best proof, and the strongest trust signals. If your site is missing those, AI sends the buyer to a competitor instead. Most Durham sites are missing the basics: clear service pages, real proof, and obvious local info.
Quick wins
- • Fix missing sitemap.xml on the pages buyers see first.
- • Make sure Durham and the nearby areas you serve are obvious on every service page.
- • Add proof: real reviews, real projects, real photos. Stuff buyers can see.
How cities compare
Where Durham stacks up
Durham sites score below the U.S. average of 64.1/100 for dentists. Only 50% of the sites we checked looked safe enough for AI to recommend. A few focused fixes can put one business way ahead.
City ranking: 39 of 43
Chicago, IL
9 scans
Average score
69.1
Birmingham, AL
8 scans
Average score
69
Aurora, CO
8 scans
Average score
68.8
Boston, MA
8 scans
Average score
68.8
Questions
What people in this city ask
Why do dentists in Durham struggle with ChatGPT and Google?
Most of the time, AI cannot tell what the business does, where they work, or why to trust them. The most common problems here are missing sitemap.xml and low format diversity.
What score should a dentist in Durham aim for?
Above 60 means AI can read your site clearly and feels safe sending people there. Below that, your site is probably missing the basics.
What is the fastest way to fix this?
Clearer service pages. Better FAQs that answer what buyers actually ask. Real proof like reviews and projects. Make it obvious who you serve and where.
Is this only about ChatGPT?
No. The same things help you show up in Google's AI answers and any other AI search tool buyers use.
How do I see how my own site does?
Run the free check. You will get your score, the top problems on your site, and a comparison to other businesses in Durham.
How we got these numbers
What this page does and does not say
What we measured
Real scans of public business websites in this industry and city. The scores, the most common problems, all from real data.
What we are not saying
We did not check every dentist in Durham. Small samples get labeled small. We hide comparisons until we have enough data to be fair.
Free help
Guides to fix what we found
Start here
Why AI picks some businesses and skips others
The simple things that make AI trust your business. Clear pages, real proof, and the basics most sites get wrong.
Pages that work
Build pages that answer what buyers actually ask
A simple way to write pages that answer real buyer questions. AI loves these. So do customers.
Make AI sure
How to make AI sure who your business is
A clear name. A real address. Matching info everywhere. Plus a little code to seal the deal.