What we found
How Chicago sites are doing
Below 40
0
40 to 59
1
60 and up
8
Meta description length
56%
Multiple H1 tags
56%
Title and H1 are misaligned
56%
Title tag length
56%
No question-format headings
44%
City Report
Plumbers in Chicago: How They Score With AI
We checked 9 plumbers across the Chicago metro area. The average score was 64.6/100. Most of these sites are hard for ChatGPT and Google to read and trust. The biggest problem is meta description length, followed by multiple h1 tags.
Average score here
64.6/100
U.S. average
67.5
Sites AI trusts
89%
Why this matters
Why AI struggles to trust these sites
When someone asks ChatGPT or Google for a plumber in Chicago, AI picks the business with the clearest pages, the best proof, and the strongest trust signals. If your site is missing those, AI sends the buyer to a competitor instead. Most Chicago sites are missing the basics: clear service pages, real proof, and obvious local info.
Quick wins
- • Fix meta description length on the pages buyers see first.
- • Make sure Chicago and the nearby areas you serve are obvious on every service page.
- • Add proof: real reviews, real projects, real photos. Stuff buyers can see.
How cities compare
Where Chicago stacks up
Chicago sites score below the U.S. average of 67.5/100 for plumbers. Only 89% of the sites we checked looked safe enough for AI to recommend. A few focused fixes can put one business way ahead.
City ranking: 5 of 5
Houston, TX
14 scans
Average score
70.7
Austin, TX
9 scans
Average score
69.4
Dallas, TX
9 scans
Average score
68
Charlotte, NC
9 scans
Average score
67.1
Questions
What people in this city ask
Why do plumbers in Chicago struggle with ChatGPT and Google?
Most of the time, AI cannot tell what the business does, where they work, or why to trust them. The most common problems here are meta description length and multiple h1 tags.
What score should a plumber in Chicago aim for?
Above 60 means AI can read your site clearly and feels safe sending people there. Below that, your site is probably missing the basics.
What is the fastest way to fix this?
Clearer service pages. Better FAQs that answer what buyers actually ask. Real proof like reviews and projects. Make it obvious who you serve and where.
Is this only about ChatGPT?
No. The same things help you show up in Google's AI answers and any other AI search tool buyers use.
How do I see how my own site does?
Run the free check. You will get your score, the top problems on your site, and a comparison to other businesses in Chicago.
How we got these numbers
What this page does and does not say
What we measured
Real scans of public business websites in this industry and city. The scores, the most common problems, all from real data.
What we are not saying
We did not check every plumber in Chicago. Small samples get labeled small. We hide comparisons until we have enough data to be fair.
Free help
Guides to fix what we found
Start here
Why AI picks some businesses and skips others
The simple things that make AI trust your business. Clear pages, real proof, and the basics most sites get wrong.
Pages that work
Build pages that answer what buyers actually ask
A simple way to write pages that answer real buyer questions. AI loves these. So do customers.
Make AI sure
How to make AI sure who your business is
A clear name. A real address. Matching info everywhere. Plus a little code to seal the deal.